“I love what I do,” says Claypool, executive vice-president at Jugo Juice. “The reason, I believe, is that I strive every day to make a difference.”
And Claypool certainly does make a difference. Being responsible for the performance of all the Jugo Juice corporate office departments, she defines and recommends objectives for each department that align together to achieve the overall brand strategy and long-term vision for Jugo Juice.
Claypool credits much of her career success to the skills she acquired through obtaining her CMA designation.
“One of the CMA core competencies I most utilize is the skill of forward thinking; the ability to anticipate the implications and consequences of situations and take appropriate action to prepare for possible contingencies,” says Claypool. “I spend a lot of time coaching to enhance this skill within our organization as it is so critical to notice trends in the industry or marketplace and develop plans to prepare for opportunities or problems.”
Claypool decided to pursue the CMA designation after encouragement from the CFO at Big Rock Brewery, where she began her professional career.
“It was his opinion that the designation offered the greatest breadth of knowledge and opportunity to affect strategy, which he knew from working with me was a huge desire for me,” says Claypool.
Claypool’s interest in strategy is evident in her career path, which began when she started work at Big Rock the day after completing her Bachelor of Commerce degree from the U of C.
“Big Rock was a small, local company with great potential and I participated in and experienced a tremendously successful growth phase, and learned valuable lessons along the way,” says Claypool.
It was after 10 years at Big Rock that Claypool looked for another opportunity to contribute to a small, entrepreneurial company that had potential but needed strategic and financial expertise to assist in strategy for long-term growth.
Her search ended at Jugo Juice.
“It’s never a dull world when you are in a small company, ripe for growth and can influence the decisions that will shape its future and path,” says Claypool.
With her enthusiasm, passion and comprehensive skill set, Claypool is sure to continue to enjoy enormous success and growth in her career.
“Thinking and managing strategically was a learning curve for me,” says Claypool, adding that she plans to continue to strengthen her skills. “I still have a lot to learn!”